Marine Conservation

Sunscreen Innovation: 2024: MEIFUBAO launched China's first EcoSun Pass-certified sunscreen "Blue Umbrella".

Since 2019: MEIFUBAO discontinued to use oxybenzone and octinoxate sunscreening agents known to cause genetic damage to marine organisms.

Water Protection

Haircare Innovation: 2014: SEEYOUNG brand pioneered China's silicone-free haircare market. It replaced dimethicone (water-insoluble silicone harmful to aquatic life) with natural plant oils established new standards for eco-friendly haircare in China.

Packaging Carton and Accessories Recycling

Since 2019, we have implemented carton and accessories recycling program,achieving cumulative recycling of 1,311.16 tons of corrugated paper boxes.

Green Production

Through clean production initiatives, achieved annual reductions in electricity of 763,500 kWh, natural gas 2,160 Nm³, and water consumption 2,250 m³.

Consistently recognized as Guangzhou Clean Production Excellence Enterprise.In March 2023, selected for MIIT "2022 Green Manufacturing List".

Green Supply Chain Development

Implemented comprehensive measures in various aspects: green design, green manufacturing, green procurement, green sales, green logistics, green usage, green recycling, etc.

Systematically advanced green supply chain management. Promoted green development throughout supply chain ecosystem. Awarded MIIT "Green Supply Chain Management Enterprise" title in 2022.